Whether you are just starting your own manufacturing business or run
your own company for many years you cannot afford not to advertise even
if you make the best products in the world. It is important to be aware
that the rules on the market have changed dramatically over the last 50
years. If sometimes was enough to make quality products at competitive
prices, that is no longer the case.
Nowadays customers tend to choose products that are offered by
recognizable and reputable companies and do not trust products they have
not seen before. Manufacturers who have already created a brand name
therefore convince their customers to buy their new products a lot
easier than entrepreneurs who have just started their own business and
need to compete with the established brands. On the other hand, well
established manufacturers must continue to advertise as well in order to
retain their customers, sell their new products and elevate their
business to a higher level. Both the new and “old“ manufacturers,
however, can achieve the desired results only with a carefully selected
and well led marketing campaign.
There are many marketing strategy methods and techniques to choose
from but not all of them achieve the same results even if they claim to
offer the best value for your money. Unfortunately, the price usually
plays the key role in the overall success of marketing campaigns which
is often a major obstacle for manufacturers who have just launched their
own business and cannot afford to spend a fortune on advertising.
Nevertheless, there are several highly effective marketing strategies
which do not have to be unaffordable for new entrepreneurs. Which one to
choose, of course, depends on the budget available as well as the
public you want to reach. One thing is clear though, it is very
difficult if not impossible to lead a marketing campaign on your own and
run the company at the same time.
No matter which marketing strategy you choose, you are highly
recommended to leave over the marketing campaign to the professionals.
This is what all successful entrepreneurs do for two reasons. Firstly,
it enables them to focus on their business instead of losing their
precious time on studying the advantages and disadvantages of different
marketing strategies, and in the end lose both their time and energy to
conduct the campaign. The second reason why it is better to outsource
marketing campaigns is the fact that people who offer these services are
professionals and work hard to achieve good results because it is their
source of survival.
Hiring an advertising agency is not inexpensive, however, it does not
have to be unaffordable either. Determine how much you can spend for
marketing campaign and contact a few advertising agencies. Tell them in
advance how much you are willing to spend for their service and ask them
what they can offer you for the amount of money you have determined for
advertising your company or products, or both. Also, be sure to ask for
their references.
sumber : http://www.manufacturingadvice.org.uk/selection-of-marketing-strategy.html
